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Revamping F&B Displays and Serveware: Elevate Your Hotel’s Appeal in 2023


In the ever-evolving world of hospitality, staying ahead of the latest trends is crucial for savvy hotel operators looking to set themselves apart from the competition. By embracing new and exciting trends, hoteliers can enhance guest experiences, inspire confidence in their investment decisions, foster positive word-of-mouth, and encourage repeat visits.

If you’re seeking to upgrade your property’s overall look, focusing on improving your food and beverage (F&B) displays and serveware is a smart move. Not only can this significantly elevate your hotel’s profitability and long-term success, but it can also captivate your guests in 2023 and beyond.

Embracing the Beauty of Raw Materials

There’s something undeniably captivating about the natural appeal of raw materials. In 2023, the trend is all about celebrating the authenticity of these materials, preserving their innate beauty, and avoiding excessive processing.

rustic-dessert-station.jpgFeatured: Pampa Bayª serveware and crates with the look of reclaimed wood.

Known as the urban industrial style, this trend draws inspiration from the raw, weathered, and rustic look of materials like metal, wood, cement, and slate, infused with modern tones. Its minimalist aesthetic creates elegant and subtly eye-catching F&B displays that effortlessly complement your property’s ambiance.

Featured: three-tier tabletop stand with baskets, wood risers, galvanized metal accessories

Embracing the versatility of this style, you can pair the rough, raw look with high-end serveware such as porcelain cake stands and metal trays, creating a sophisticated yet playful display. This adaptability allows the urban industrial style to seamlessly integrate into a range of existing decor themes, giving you the freedom to make small, incremental changes that perfectly align with the new trend while complementing your current style.

reclaimed-wood-crates.jpgFeatured:  three-tier tabletop stand with baskets, and crates with the look of reclaimed wood. 

Revitalize Your Lobby’s First Impression

cold-beverage-station-before-after.jpgFeatured: (left) live shot of beverage dispenser at a hotel property, (right) upgraded beverage dispensers that will improve your look. 

As the first and last impression your guests receive, your lobby is the ideal space to implement small yet impactful changes to refresh your overall look. Consider upgrading:

  • Marketplace Displays: Tap into the on-demand and convenience economies by revamping your marketplace displays. Utilize sophisticated baskets to showcase complementary fruits as snack options for busy guests, enhancing both the visual appeal and convenience factor.
  • Beverage Service Stations: Elevate your guests’ beverage experience by enhancing your hot and cold drink service stations. Introduce stylish serveware and display options that reflect the urban industrial aesthetic, adding a touch of elegance to the space.
  • Evening Snack and Beverage Displays: Enhance your social hour offerings by revamping your snack, beer, and wine displays. Incorporate the raw, rustic elements into the presentation, creating an inviting and visually striking atmosphere for guests to unwind and socialize.

marketplace-stands-before-after.jpgFeatured: (left) live shot of marketplace display at a hotel property, (right) upgraded marketplace displays pieces that will improve your look. 

Transform Your Buffet and Breakfast Service

Simple yet effective changes to your buffet and breakfast service can make a significant impact on the overall guest experience. Consider the following upgrades:

Bread and Pastry Presentation: Swap out your existing presentation with eye-catching wood and metal displays to give your breakfast bar an instant facelift. These visually appealing serveware options will capture guests’ attention and elevate their dining experience.

urban-renewal-bread-boxes-1.jpgFeatured: upgraded breakfast bread service

Coffee and Hot Tea Station: Create a dedicated station for coffee and hot tea service, utilizing the urban industrial style. Introduce serveware and displays that combine raw materials with modern design elements, resulting in a visually stunning setup that delights guests.

coffee-service-hotel.jpgFeatured: Upgraded hot beverage servicethree-tier tabletop stand with baskets

Small Accessories Upgrade: Don’t underestimate the power of small changes. Upgrading your display for cream, sugar, stirring straws, and other accessories can breathe new life into your buffet area. Choose serveware that complements the raw aesthetic, enhancing the overall look and feel of the space.

coffee-creamer-sugar-napkins-before-after.jpgFeatured: (left) live shot of hot beverage condiment service at a hotel, (right) upgraded hot beverage condiment service that will improve your look

Extend the Trend to Additional Areas

Don’t limit the urban industrial style to just your lobby or dining areas. Extend its influence to other parts of your property:

Meeting Rooms and Banquet Halls: Impress your event attendees by offering light snacks and beverages in meeting rooms and banquet halls. Utilize trendy rustic wood accessories to display items like wrapped sandwiches, pens and paper, and even projector remote controls. This attention to detail enhances the overall experience for your guests.

meeting-room-food-presentation.jpgFeatured: crates with the look of reclaimed wood, three-tier tabletop stand with baskets, galvanized metal accessories

Decorative Accents: Introduce wooden crates as decorative accents throughout your property, from the lobby to guest rooms. These versatile pieces can be used to showcase various items, adding an element of raw elegance to different spaces.

rustic-tray-hospitality.jpgFeatured: tray with the look of reclaimed wood

Choose Vastly Versatile Displayware

To effortlessly embrace the urban industrial trend, G.E.T. has designed a versatile display and serveware collection tailored to your needs. You can start with a few key displays and repurpose them around your property as required, gradually building on the raw aesthetic throughout the year. The process is simple:

  • Choose Your Stand: Select a stand that embodies the urban industrial style, serving as the foundation for your F&B displays.
  • Choose Your Baskets or Trays: Opt for baskets or trays that perfectly complement the raw materials concept, adding texture and visual interest to your displays.
  • Choose Your Accessories: Enhance the functionality and appeal of your displays by selecting appropriate accessories, such as dividers, lids, or labels, that seamlessly blend with the urban industrial aesthetic.



Featured: (left) three-tier tabletop stand with wood boxes, (right) same wood boxes used to display hot beverage condiment service


Rest assured, you won’t have to navigate this journey alone. Our consultants are dedicated to working within your budget to help you achieve the on-trend look you desire. When you connect with us, we take care of all the details, allowing you to enjoy the benefits of creating a unique and trendy style for your property. To take the first step toward transforming your F&B displays and serveware, feel free to request an appointment right now.

By embracing the raw beauty of materials, incorporating stylish serveware, and making small but impactful changes to your F&B displays, you can revitalize your hotel’s ambiance and create an unforgettable guest experience in 2023. Stay ahead of the competition by aligning your property with the urban industrial trend and showcasing your commitment to contemporary design and guest satisfaction.

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